The real estate market is sending a clear signal as we move into the heart of the year: buyer momentum is back.
Recent data shows that purchase applications have posted one of the strongest starts to a year in several years, rising 18% year over year. This is a meaningful indicator, especially after a period where many buyers chose to pause, watch, and wait.
So what does this actually mean? And why does it matter if you’re buying or selling in markets like Scottsdale, Malibu, or Calabasas?
A Shift in Buyer Behavior
Purchase applications are often one of the earliest indicators of market movement. When they rise, it signals that buyers aren’t just browsing, they’re preparing to act. Financing conversations are happening, confidence is returning, and serious intent is building.
An 18% year-over-year increase tells us that many buyers who sat out last year are re-entering the market with purpose.
Why This Matters for Sellers
For sellers, this data point is especially important. Increased buyer activity typically precedes:
- more showings
- stronger competition
- improved negotiating leverage
- better positioning ahead of the spring and summer market
Homes that are well-prepared, thoughtfully priced, and strategically marketed tend to benefit the most when momentum begins to build.
This is the window where preparation matters. Getting ahead of demand, rather than reacting to it, often leads to better outcomes.
What Buyers Should Know
For buyers, rising application numbers signal a more competitive environment ahead. While opportunities still exist, waiting too long can mean fewer options and stronger competition later in the year.
Understanding local market nuances, timing strategies, and property positioning becomes even more critical as momentum increases.
Local Markets, Real Impact
In lifestyle-driven markets like Scottsdale, and luxury-forward markets such as Malibu and Calabasas, buyer behavior can shift quickly once confidence returns. These areas tend to attract motivated, well-qualified buyers who move decisively when the timing feels right.
We’re beginning to see that early movement now.
The Bottom Line
The market isn’t just talking, it’s moving.
An 18% year-over-year increase in purchase applications marks one of the strongest starts we’ve seen in years, and it’s a reminder that timing, preparation, and strategy matter more than ever.
Whether you’re considering buying, selling, or simply planning ahead, understanding these signals can help you make smarter, more confident decisions.
If you’d like insight into how this momentum is showing up specifically in your neighborhood or price point, we’re always happy to share a tailored perspective.
