Buyer activity is picking up again and the signs are hard to miss.
Let’s take a closer look at what’s happening behind the scenes and why the housing market may be more active than it appears.
Buyers Are Looking, and Search Trends Prove It
One of the best ways to gauge what’s on people’s minds is to look at what they’re searching for online. According to Google Trends, interest in phrases like “home for sale” has been on a steady rise this year.
The graph below tracks two common homebuyer search terms over the past two years. The higher the line, the greater the search activity. A score of 100 marks the peak popularity for each phrase.
What really stands out in this data is that both search phrases have been climbing overall this year, hitting a recent high in mid-July. That’s a strong indicator that curiosity, and even serious interest, in buying a home is on the rise.
This kind of momentum matters. Even with today’s higher mortgage rates and home prices, buyers haven’t stepped away. They’re still browsing, still keeping an eye on the market, and many are simply waiting for the right opportunity to act. Your home could be exactly what they have in mind, but you’ll never know if it’s not on the market.
Now, this doesn’t mean we’re headed for the same surge in demand we saw during the pandemic. It does mean some buyers have decided they can’t wait any longer. And those buyers, the motivated, eager, ready-to-move ones, are exactly who you want to attract.
So, if you’ve been holding off on selling because you’re unsure about demand, this data is a good reason to reconsider. It doesn’t take 2021-level competition to sell your home. You don’t need ten offers, you just need the right buyer.
And that buyer could be searching for a home like yours right now.
Bottom Line
If you’ve been waiting to sell until buyers return, it might be time to reconsider. Online search trends show their interest is already growing.
What would give you the confidence to list your home this year? Let’s connect and explore your options.
