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Seller's Guide

Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of real estate agents once you choose one so they can adjust your selling price accordingly.

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Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of real estate agents is the best way to determine the right selling price for your home. A team of real estate agents with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of real estate agents.

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Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your team of real estate agents to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Testimonials

"Very hard working and knows how to close the deal!"
"Very hard working and knows how to close the deal!"
Peter H.
"Holly is extremely knowledgeable in the area she serves, and is a valuable asset to the community. Her experience, demeanor, and professionalism are exactly what buyers and sellers are looking for today! I highly recommend her for your real estate needs!"
"Holly is extremely knowledgeable in the area she serves, and is a valuable asset to the community. Her experience, demeanor, and professionalism are exactly what buyers and sellers are looking for today! I highly recommend her for your real estate needs!"
Diane V.
"Holly and Chris take great pride together in giving you the best most professional service and will help you through each step of the process of selling your home or buying a new home. I highly recommend them as they are honest and trustworthy."
"Holly and Chris take great pride together in giving you the best most professional service and will help you through each step of the process of selling your home or buying a new home. I highly recommend them as they are honest and trustworthy."
Cameo K.
"Unbelievable support, kindness and quality of work was provided by Holly and Chris. They went well above and beyond anything we could have expected from helping with house sale prep to staging, to documentation to the end. We call them friends now because their demeanors are friendly, personable and professional. Highly recommend using them; we couldn't have been happier."
"Unbelievable support, kindness and quality of work was provided by Holly and Chris. They went well above and beyond anything we could have expected from helping with house sale prep to staging, to documentation to the end. We call them friends now because their demeanors are friendly, personable and professional. Highly recommend using them; we couldn't have been happier."
Jen J.
"Chris and Holly wonderful. Hand helped me through the whole process of selling the house and buying a house at the same exact time which is extremely tricky. They talk me through everything and even basically help me move completely. They’re available anytime when you call them with questions or reference for people, I would need to help me make the move. They help me with with every piece of the way, they really are amazing team ! Also, they have young adults kids who are part of their team just as amazing as their parents. Chris and Holly are and amazingly kind an empathetic. And smart and sharp and know every angle how to deal with something that could be so complicated. Definitely a ten out of a 10 stars."
"Chris and Holly wonderful. Hand helped me through the whole process of selling the house and buying a house at the same exact time which is extremely tricky. They talk me through everything and even basically help me move completely. They’re available anytime when you call them with questions or reference for people, I would need to help me make the move. They help me with with every piece of the way, they really are amazing team ! Also, they have young adults kids who are part of their team just as amazing as their parents. Chris and Holly are and amazingly kind an empathetic. And smart and sharp and know every angle how to deal with something that could be so complicated. Definitely a ten out of a 10 stars."
Rebecca P.
"Holly and Chris were the best! couldn't recommend them more to someone looking for knowledgeable, professional and patient realtors."
"Holly and Chris were the best! couldn't recommend them more to someone looking for knowledgeable, professional and patient realtors."
Freeman B.
"Holly and Chris did an incredible job helping us purchase our first home. They were professional, patient, knowledgeable and advocated for us every step of the way. They also had great recommendations for various contractors even after we completed the sale and they didn’t have incentive to continue helping us out. Couldn’t recommend them more highly."
"Holly and Chris did an incredible job helping us purchase our first home. They were professional, patient, knowledgeable and advocated for us every step of the way. They also had great recommendations for various contractors even after we completed the sale and they didn’t have incentive to continue helping us out. Couldn’t recommend them more highly."
Freeman B.
"Holly and Chris are the very best! They do their very best to help the people they serve. They are experts in the RE world, who know values, communicate wisely, and always get the job done! We will always use and refer these wonderful agents!"
"Holly and Chris are the very best! They do their very best to help the people they serve. They are experts in the RE world, who know values, communicate wisely, and always get the job done! We will always use and refer these wonderful agents!"
Grant S.
"Holly and Chris were the best agents we could ask for in buying our first home. They’re Incredibly knowledgeable, professional, helpful and kind."
"Holly and Chris were the best agents we could ask for in buying our first home. They’re Incredibly knowledgeable, professional, helpful and kind."
Freeman B.
"What a great set of realtors! Highly recommend this group! When it comes to high quality service and passion to help their clients, this is the group! A+."
"What a great set of realtors! Highly recommend this group! When it comes to high quality service and passion to help their clients, this is the group! A+."
Miguel

Holly Hatch &
Chris Johnson Luxury Homes

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